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Katy Wells

katy@doubleyoumarketing.com | 515-229-9876

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WORK EXPERIENCE

Owner / Brand Consultant

Double You Marketing, Inc. | Grinnell, IA | February 2012–Present

Run project-based campaigns from strategy through implementation of execution(s)
Provide market research including industry analyses and competitive reviews
Compose communication briefs and marketing plans, from high-level to detailed
Manage timelines and budgets, ensuring budget is on target or client agrees to a budget addendum
Compose press releases and editorial write-ups
Develop and manage social media, whether as part of a promotion or simply keeping the brand connected with consumers via regular updates
Plan and coordinate larger-scale productions including shoots that require extensive variables (i.e. location search, travel arrangements, shoot day scheduling, etc.)

Account Management Contractor

The Integer Group | Des Moines, IA | June–August 2006 & November 2014–March 2021

Provided consultation and strategic guidance on a contract basis
Acted as interim manager of account teams through staffing shifts
Managed multiple national marketing campaigns from strategy through implementation
Identified organizational needs and provided insight to address these needs
Provided account coordinator duties early on with summer internship position
Clients: Pella Windows & Doors, Mohawk, QuickStep, Benjamin Moore and U-Line

Senior Business Manager

NYCA | Solana Beach, CA | May 2007–February 2012

Account lead on TaylorMade Golf equipment segment with a $20MM spend in measured media
Adept at a high-volume, fast-paced workload of integrated online, offline, promotional and event-oriented elements
Played an integral part of growing TaylorMade from a $600MM company to more than $1 billion in three years and moving the brand from #3 in the category to #1.
In 2011, 50 cents out of every dollar spent on golf equipment was spent on TaylorMade.
Managed various TV, photo and video shoots involving TaylorMade’s executive team, PGA Tour professionals and numerous production crews
Acted as the sole account manager on the San Diego Union-Tribune, Barona Resort and Casino and San Diego Convention and Visitors Bureau accounts
Supervised Interns, Coordinators and Associate Business Managers handling day-to-day needs
Regular contributor to modification and standardization of agency process
Consistently promoted with significant responsibility increases throughout my tenure
Clients: TaylorMade Golf, adidas Golf, San Diego Union-Tribune, Barona Resort and Casino, San Diego Convention and Visitors Bureau, EnDev LLC

Public Relations Associate

ME&V | Cedar Falls, IA | September 2006-May 2007

Developed marketing plans and SWOT analyses for new and potential clients
Researched and generated press releases to be used in local and national campaigns
Orchestrated logistics of local and national press events
Clients: Waterloo Regional Airport, Iowa River Hospice, Mauer Eye Clinic and Burke Corp.

Multimedia Assistant

Panther Sports Marketing | Cedar Falls, IA | January 2006–May 2006

Managed promotions and assisted with game operations at Panther athletic events
Assisted with development and maintenance of the UNI Panthers official website
Produced weekly emails reaching Panther fans worldwide

Acerca de

Katy Wells

katy@doubleyoumarketing.com | 515-229-9876

WORK EXPERIENCE

Owner / Brand Consultant

Double You Marketing, Inc. | Grinnell, IA | February 2012–Present

Run project-based campaigns from strategy through implementation of execution(s)

Provide market research including industry analyses and competitive reviews

Compose communication briefs and marketing plans, from high-level to detailed

Manage timelines and budgets, ensuring budget is on target or client agrees to a budget addendum

Compose press releases and editorial write-ups

Develop and manage social media, whether as part of a promotion or simply keeping the brand connected with consumers via regular updates

Plan and coordinate larger-scale productions including shoots that require extensive variables (i.e. location search, travel arrangements, shoot day scheduling, etc.)

Account Management Contractor

The Integer Group | Des Moines, IA | June–August 2006 & November 2014–March 2021

Provided consultation and strategic guidance on a contract basis

Acted as interim manager of account teams through staffing shifts

Managed multiple national marketing campaigns from strategy through implementation

Identified organizational needs and provided insight to address these needs

Provided account coordinator duties early on with summer internship position

Clients: Pella Windows & Doors, Mohawk, QuickStep, Benjamin Moore and U-Line

Senior Business Manager

NYCA | Solana Beach, CA | May 2007–February 2012

Account lead on TaylorMade Golf equipment segment with a $20MM spend in measured media

Adept at a high-volume, fast-paced workload of integrated online, offline, promotional and event-oriented elements

Played an integral part of growing TaylorMade from a $600MM company to more than $1 billion in three years and moving the brand from #3 in the category to #1.

In 2011, 50 cents out of every dollar spent on golf equipment was spent on TaylorMade.

Managed various TV, photo and video shoots involving TaylorMade’s executive team, PGA Tour professionals and numerous production crews

Acted as the sole account manager on the San Diego Union-Tribune, Barona Resort and Casino and San Diego Convention and Visitors Bureau accounts

Supervised Interns, Coordinators and Associate Business Managers handling day-to-day needs

Regular contributor to modification and standardization of agency process

Consistently promoted with significant responsibility increases throughout my tenure

Clients: TaylorMade Golf, adidas Golf, San Diego Union-Tribune, Barona Resort and Casino, San Diego Convention and Visitors Bureau, EnDev LLC

Public Relations Associate

ME&V | Cedar Falls, IA | September 2006-May 2007

Developed marketing plans and SWOT analyses for new and potential clients

Researched and generated press releases to be used in local and national campaigns

Orchestrated logistics of local and national press events

Clients: Waterloo Regional Airport, Iowa River Hospice, Mauer Eye Clinic and Burke Corp.

Multimedia Assistant

Panther Sports Marketing | Cedar Falls, IA | January 2006–May 2006

Managed promotions and assisted with game operations at Panther athletic events

Assisted with development and maintenance of the UNI Panthers official website

Produced weekly emails reaching Panther fans worldwide

EDUCATION

University of Northern Iowa, Cedar Falls, IA, Class of 2007

Bachelor of Arts, Marketing with emphasis in Sales and Advertising, College of Business Administration

TECHNOLOGY SKILLS

Adobe Creative Suite: InDesign, Premiere Rush

Wix and Squarespace website platforms

G Suite products

Microsoft Outlook, Word, PowerPoint and Excel

Workfront, Basecamp, Campfire, Webvantage and Trello project management systems