Acerca de

IsenPhoto_390_edited.jpg

Katy Wells

katy@doubleyoumarketing.com | 515-229-9876
WORK EXPERIENCE
 
Owner / Brand Consultant
Double You Marketing, Inc. | Grinnell, IA | February 2012–Present
 
  • Run project-based campaigns from strategy through implementation of execution(s)
  • Provide market research including industry analyses and competitive reviews
  • Compose communication briefs and marketing plans, from high-level to detailed
  • Manage timelines and budgets, ensuring budget is on target or client agrees to a budget addendum
  • Compose press releases and editorial write-ups
  • Develop and manage social media, whether as part of a promotion or simply keeping the brand connected with consumers via regular updates
  • Plan and coordinate larger-scale productions including shoots that require extensive variables (i.e. location search, travel arrangements, shoot day scheduling, etc.)
 
Account Management Contractor
The Integer Group | Des Moines, IA | June–August 2006 & November 2014–March 2021
 
  • Provided consultation and strategic guidance on a contract basis
  • Acted as interim manager of account teams through staffing shifts
  • Managed multiple national marketing campaigns from strategy through implementation
  • Identified organizational needs and provided insight to address these needs
  • Provided account coordinator duties early on with summer internship position
  • Clients: Pella Windows & Doors, Mohawk, QuickStep, Benjamin Moore and U-Line
 
Senior Business Manager
NYCA | Solana Beach, CA | May 2007–February 2012
 
  • Account lead on TaylorMade Golf equipment segment with a $20MM spend in measured media
  • Adept at a high-volume, fast-paced workload of integrated online, offline, promotional and event-oriented elements
  • Played an integral part of growing TaylorMade from a $600MM company to more than $1 billion in three years and moving the brand from #3 in the category to #1.
  • In 2011, 50 cents out of every dollar spent on golf equipment was spent on TaylorMade.
  • Managed various TV, photo and video shoots involving TaylorMade’s executive team, PGA Tour professionals and numerous production crews
  • Acted as the sole account manager on the San Diego Union-Tribune, Barona Resort and Casino and San Diego Convention and Visitors Bureau accounts
  • Supervised Interns, Coordinators and Associate Business Managers handling day-to-day needs
  • Regular contributor to modification and standardization of agency process
  • Consistently promoted with significant responsibility increases throughout my tenure
  • Clients: TaylorMade Golf, adidas Golf, San Diego Union-Tribune, Barona Resort and Casino, San Diego Convention and Visitors Bureau, EnDev LLC
 
Public Relations Associate
ME&V | Cedar Falls, IA | September 2006-May 2007
 
  • Developed marketing plans and SWOT analyses for new and potential clients
  • Researched and generated press releases to be used in local and national campaigns
  • Orchestrated logistics of local and national press events
  • Clients: Waterloo Regional Airport, Iowa River Hospice, Mauer Eye Clinic and Burke Corp.
 
Multimedia Assistant
Panther Sports Marketing | Cedar Falls, IA | January 2006–May 2006
 
  • Managed promotions and assisted with game operations at Panther athletic events
  • Assisted with development and maintenance of the UNI Panthers official website
  • Produced weekly emails reaching Panther fans worldwide
 
EDUCATION
University of Northern Iowa, Cedar Falls, IA, Class of 2007
Bachelor of Arts, Marketing with emphasis in Sales and Advertising, College of Business Administration
 
TECHNOLOGY SKILLS
Adobe Creative Suite: InDesign, Premiere Rush
Wix and Squarespace website platforms
G Suite products
Microsoft Outlook, Word, PowerPoint and Excel
Workfront, Basecamp, Campfire, Webvantage and Trello project management systems